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Ravens Survive Gee-Gees in Capital Battle
Published on The CIS Blog on January 12, 2014. —– The stands were packed, the benches fired up, and the referees’ whistles put away in this past weekend’s big matchup between heated cross-city rivals...
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Moving Women’s Sports from the Margins to the Living Room
Published on Elle Beaver – March 20, 2014 Close to 13 million Canadians tuned in to watch the women’s hockey gold medal game at last month’s Olympics, with a peak of 6.37 million viewers in the dying...
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Exam Time: Ranking the Most Followed Universities Per Capita
It’s exam time! For those students toiling away at our post-secondary institutions, the next few weeks will be spent with noses dug into textbooks, coffee shops crowded with caffeinated co-eds, and a...
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UVic’s Brilliant Use of BuzzFeed
If you’ve ever attended, applied to, or even just stepped foot close to a university campus, you’ve probably seen them. Bright, colourful photographs of students showing off their school colours in all...
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Ice Bucket Challenges Around the World
In the streets of Hyderabad, a city in south India home to some six million people, journalist Manju Latha Kalanidhi pulled out his bucket. Unlike hordes of Canadians, Americans, Brits, and others who...
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#PartyWithCaution: Police Force Drops Some Education On University Froshers
With a fresh school year kicking off across the country this week for close to 2 million students in Canada, the promise of Frosh Week lingers in the air. The annual tradition that celebrates the first...
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Digital Diplomacy Around the World
Canada launched its new “voice to the world” on Twitter this week, with the creation of the @Canada Twitter account. .@Canada‘s now on Twitter, eh! pic.twitter.com/OQAAYohuwL — Canada (@Canada)...
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Canada’s 14 Best Social Campaigns of 2014
From the opening ceremonies in Sochi to the feel-good videos of the holiday season, I have compiled my picks for Canada’s fourteen best social marketing campaigns of the year. Spanning industries from...
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8 Reasons You Should Write for Your Campus Newspaper
A wave of student journalists descended on the capital this week, as Canadian University Press (CUP) convened its annual national conference in Ottawa. Representing student papers from St. John’s to...
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Canadian Newspaper Tweets Turned Into Poems
Poetweet, the new online tool that automatically takes tweets from a profile and spits them out into a poem, has taken the world by storm over the past couple of days. Even TIME got in on the action....
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Preparing for the Political AMA: Six Strategies for Success
As the federal election draws closer, political candidates across the country are busy developing detailed strategies for communications and media outreach. Increasingly, politicians are turning to...
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Social Media and Third-Party Advertising
As more groups turn to social media to reach large audiences fast, Canada’s election advertising laws scramble to remain as relevant as possible. The world of third-party advertising can be a bit...
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Social Media and Election Debates
Second-screening has become a crucial aspect of all debates this election, and shows no signs of slowing. With the initial debate this election, Maclean’s ran the hashtag #MacDebate in addition to...
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So You Want to Become the Next @norm?
There’s no denying that @norm was the Twitter account to watch in August. The 74-year-old Toronto city councillor raced to 130,000 followers and earned recognition in every major media outlet in...
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How to Avoid Social Media Gaffes
So far, this election has been rife with candidates dropping out of the race due to social media gaffes. We’ve already written about this here, but the topic was a big hit at last night’s pre-debate...
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Successfully Using Humour to Generate Political Engagement
The marriage of comedy and politics dates back to MAD magazine covers, thoughts of Kevin Nealon and Norm Macdonald taking shots on Saturday Night Live’s Weekend Update, or maybe it was Roger Abbott’s...
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